SEMrush SEO Fundamentals Certification Exam

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SEMrush SEO Fundamentals Certification Exam

What is the approximate number of Google’s ranking factors?

• Over 1000
• Over 20
• Over 100
• Over 2000
• Over 200

 

What does PLA stand for?

• Personally Listed Ads
• Product Listing Ads
• Popular Links Analysis

 

What is the name of the URL element that is present on every page except the homepage?

• Subdomain
• Slug
• TLD
• Protocol

 

To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

• False
• True

 

What is sitemap.xml?

• A site map intended for users, similar to a table of contents
• A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
• A file with a list of a website’s URLs to be indexed

 

 

What’s the difference between a 301 and a 302 redirect?

• 301 is used for a temporary page redirection, 302 for a permanent redirection
• 301 is used for a page redirection block, 302 for a permanent redirection
• 301 is used for a permanent page redirection, 302 for a temporary redirection
• 301 is used for a temporary page redirection, 302 for a redirection

 

Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.

• True
• False

 

 

Which of the following symbols should you use to separate the words in the slug, according to best practice?

• Plusses
• Dots
• Hyphens
• Colons

 

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

• TripAdvisor, Foursquare
• Google, Facebook
• TripAdvisor, Facebook
• Google, Yelp

 

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

• 302 code
• 404 code
• 503 code
• 200 code

 

Which keywords are best to target?

• Those with higher volume and lower competition
• Those with higher volume and higher competition
• Those with lower volume and lower competition
• Those with lower volume and higher competition

 

Which factors will increase the value of a link? Choose two answers.

• Links from PBNs
• High authority of the linking domain
• Relevant keywords in the anchor text
• A link with a ‘nofollow’ attribute in the comment section of a blog post

 

When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

• Dynamic serving
• Separate domain
• Responsive design

 

What does AMP stand for?

• Agile Main Page
• Advanced Mobile Performance
• Artificial Mobile Presentation
• Accelerated Mobile Pages

 

 

What is the primary difference between mobile search results and desktop search results?

• There is no difference
• To ensure better user experience, you should have less content on your mobile website
• Nofollow backlinks count when it comes to mobile SEO
• More focus is made on local results

 

Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

• Schema.org, Microdata markup
• Microdata markup, JSON-LD
• JSON-LD, Microdata markup
• Microdata markup, Schema.org
• Schema.org, JSON-LD

 

What are the main ways of improving your mobile website’s user experience? Choose three answers.

• Making sure your content is easily readable
• Adjusting your page elements to make them easy to click with fingertips
• Using a dynamic serving website to make it mobile-friendly
• Making your content shorter so users can explore your site faster
• Making sure your phone number is clickable

 

 

What are the signals that help Google see that your site is targeting a specific country? Choose two answers

• You use the country’s ccTLD

• You use the “.com,” “.net,” or “.org” TLD

• A subfolder of your website contains the country’s name

• You use the country’s language in your hreflang directive in the header

 

 

Which of the listed factors are important for local SEO? Choose three answers.

• Mentions of your business name, address, and phone number
• Total number of backlinks from trusted websites
• Links from local websites
• Localized site content
• Follow/nofollow backlink property

 

 

Which of the listed items does Search Console allow you to do? Choose two answers.

• Discover the traffic sources and track users by the sources
• Make sure that Google can crawl your website
• Discover which queries caused your site to appear in certain positions in search results
• Monitor and analyze your site’s audience behavior