SEMrush PPC Automation Exam 2021

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SEMrush PPC Automation Exam

True or False: The only ad network with automation is Google Ads.

True
False

What is the difference between Max Conversions and Target CPA?

There is no difference.
Target CPA guarantees a price per conversion, whereas Max Conversions does not.
Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

If conversion data is not quite right, what bidding strategy should you use? Choose two options.

Manual Bidding
Smart bidding (Target CPA, Target ROAS, Max Conversions)
Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)

Which campaign types have smart campaign variations? Choose three options.

Video
Display
Gmail
Search
Shopping

What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

RSAs require human input for all fields, while DSAs only let you edit descriptions.
There is no difference.
RSAs change formats depending on the device, whereas DSAs don’t.

How do learning periods impact campaigns?

They don’t – they are purely for account managers to test what works.
They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

Which is a reasonable reason to opt for automation?

You don’t have time to work on creativity.
You are struggling to get conversion tracking to work correctly.
You are under strict brand requirements.

What’s a reason to opt-out of automation?

You are under pressure to get lots of volumes
You are struggling to get conversion tracking to work correctly
You don’t have time to work on creative

What are the requirements for Smart Display conversions?

At least 50 display conversions or 100 search conversions in a 30-day period
No conversion requirement
15 conversions in a 30-day period

Which bidding strategy is NOT eligible for Display campaigns?

Target Impression Share
Target ROAS (Return on Ad Spend)
Viewable Impressions
Max Clicks
Max Conversions
Manual (with optional eCPC)
Target CPA (Cost Per Acquisition)

SEMrush PPC Automation Exam 2021

SEMrush PPC Automation Exam 2021

SEMrush PPC Automation Exam

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