SEMrush Local SEO Exam

 

Link to Appear in SEMrush Local SEO Exam: https://www.semrush.com/academy/exams/local-seo-exam?utm_campaign=academy_campaign&utm_source=berush&utm_medium=promo&utm_term=96

 

How to use these answers: 

We are a bunch of digital marketing industry professionals and digital marketing trainers. We take up these digital marketing certification exams every month and share our experiences and discuss the questions and answers. We are sharing this for educational purposes. No commercial / sponsored association.

While you are appearing for the exam, you can come back to this post, Ctrl+F (find) the question, and mark the answer in the question paper.

SEMrush Local SEO Exam

SEMrush is an all in one tool for all your marketing campaigns and website handling. You can use SEMrush for all the tasks related to your websites like traffic measurement, on-page and off-page SEO, research keywords for SEO and SEM campaigns and content marketing. This tool is the favorite tool among marketers for improving their visibility online. Using this tool efficiently needs practice and knowledge in which SEMrush helps the marketers. They have designed a unique course to teach the marketers the basic concept of SEMrush.

 

Number of questions provided – 24

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the ZIP Code level) in one project.

• True
• False

 

 

The Backlink Analytics report helps users compare backlink metrics for several URLs.

• True
• False

 

You cannot compare more than three domains with the help of Keyword Gap.

• False
• True

 

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

• Traffic cost is a value entered by a user
• Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
• Traffic cost is an estimation of the budget for a Google AdSense campaign
• Actually, this screenshot is taken from the Paid Search Positions Report
• Traffic cost is an amount of money made with Google AdSense

 

Which SEMrush tool will guide you through the first steps in creating new content for target keywords?

• My Reports
• On Page SEO Checker
• Organic Traffic Insights
• Position Tracking
• SEO Content Template

 

Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?

• 2
• 1
• 3
• 4

 

Which issue type reported by the Site Audit tool is most severe?

• Errors
• Notices
• Warnings
• Tips

 

Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?

They are equally difficult

• 1
• 2
• There is not enough information to determine

 

The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…

• Ask
• DuckDuckGo
• All of them are included in the tool
• Bing
• Teoma

 

The My Reports Tool allows you to… Choose three answers.

• Schedule reports
• Invite others to edit your templates
• Export keywords to Excel
• Personalize reports by inserting a logo
• Create custom reports from scratch

 

What does the SEMrush Sensor score refer to?

• Fluctuation of a user’s website in SERP rankings
• SERP volatility
• SERP structure
• SERP features usage
• Number of Google updates

 

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?

• Position Tracking
• On Page SEO Checker
• Backlink Audit
• Organic Traffic Insights

 

You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?

• Use the Site Audit Disallow Rules
• Block the bot from crawling sitemaps
• Use the Site Audit Allow Rules
• Delete a part of your website
• Alter your robots.txt file

 

Which domain shown in the picture was the most popular worldwide during the specified period?

• google.cl
• aol.com
• thepiratebay.org
• dailymotion.com
• weebly.com

 

Position Tracking Visibility is another name for Average Position.

• False
• True

 

SEMrush provides only fresh live data for Domain Analytics.

• False
• True

 

Which tool can help you find a way to rank higher for target keywords?

• On Page SEO Checker
• My Reports
• Traffic Analytics
• Brand Monitoring
• Position Tracking

 

The Link Building tool helps users enrich their sites’ backlink profiles. The tool can be integrated with Google Search Console. What will this integration do?

• Prioritize your prospects by analyzing the popularity of the keywords your site is ranking for
• Specify a list of prospects by excluding sources from which you’ve already acquired backlinks
• Make your assessment of backlink prospects’ ratings more precise
• Provide users with more domain prospects to earn backlinks fro

 

Mark the three statements that desсribe the Keyword Difficulty tool’s functionality.

• You can find out how hard it is to improve your rankings for given keywords in organic results
• You can assess keywords’ cost per click
• You can find out if the analyzed keywords result in SERP features
• You can see SERP snapshots for each analyzed keyword
• You can filter out keywords by Difficulty, Volume and Number of Results
• You can analyze up to 500 keywords simultaneously

 

Look at the table from the Backlink Gap tool. What do the numbers in the last five columns show?

• How many backlinks from referring domains (listed in the first row) each of the analyzed domains (listed in the first column) has
• How many backlinks from referring domains (listed in the first column) each of the analyzed domains (listed in the first row) has
• The total number of analyzed domains that a specific referring domain (listed in the first row) links to
• The total number of analyzed domains that a specific referring domain (listed in the first column) links to

 

Listing Management allows you to manage your business data (like address, phone number, business hours, and payment methods) in different directories at once.

• True
• False

 

Which tool allows you to compare backlink profiles for more than 6 domains at the same time?

• Backlink Audit
• Bulk Analysis
• Backlink Analytics
• Backlink Gap

 

To get the most precise and recent data about traffic and user behavior for your website SEO Dashboard allows you to connect Google Analytics and Google Search Console to it.

• True
• False

 

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

• Domain Overview
• Traffic Analytics
• Organic Research
• Position Tracking