LinkedIn Google Analytics assessment answers

LinkedIn Google Analytics Assessment Answers

The LinkedIn Skill Assessments feature allows you to demonstrate your knowledge of the skills you’ve added on your profile. Job posters on LinkedIn can also add Skill Assessments as part of the job application process. This allows job posters to more efficiently and accurately verify the crucial skills a candidate should have for a role.

The topics in the Google Analytics assessment include:

Functionality
Reports
Analysis
Interface
Configuration
Conversions
Configuration
Ecommerce
Views / Filters
Events

Question Format
Multiple Choice

Language
English

LinkedIn Google Analytics Certification Test Answers

Q1. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Audience > Behavior > Engagement
Realtime > Traffic Sources
Acquisition > All Traffic > Channels
Acquisition > All Traffic > Referrals

Q2. What is the relationship between an event and an event goal?

Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event goal must be created in order to track events.
An event is a user interaction; an event goal is triggered by a selected event.

Q3. In the following URL, what channel grouping is traffic assigned to?

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

Display
Google
Organic Search
Paid Search

Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

one
three
two
four
Reference

Q5. What are the icons highlighted below used for?

to change the way the data table is displayed
to adjust the date range
to assign secondary dimensions
to compare data to previous periods

Q6. Which report would help you measure the value of your social media efforts?

Campaigns > Cost Analysis
Social > Conversions
Goals > Reverse Goal Path
Goals > Smart Goals

Q7. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Audience > Active Users
Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow

Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Click & Test
Google Keep
Express UTM
Google Analytics Debugger

Q10. You want to track example.com and other example.com using a single property. What must be set up?

cross-domain tracking
Google Tag Manager
Include and Exclude filters
custom dimensions

Q11. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

a high page score
a low bounce rate
a high bounce rate
a low page score

Q12. To email notification whenever a goal is completed, what do you configure?

scheduled emails
custom alerts
shared reports
shared assets

Q13. What is an example of a metric?

City
Source/Medium
Browser
Pageviews

Q13. What must be configured in order for Google Analytics to capture data?

UTM parameters
Google Tag Manager
User- [ ] ID feature
Analytics tracking code

Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?

destination
funnel
visualization
value

Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Benchmarking
Cohort Analysis
Network Referrals
Publisher Referrers

Q16. What is the hierarchy of a Google Analytics account?

Account > Property > Organization > Views
Organization > Account > Property > Views
Organization > Property > Account > Views
Account > Organization > Property > Views

Reference

Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

campaigns
revenue
ecommerce
ROAS (Return On Ad Spend)

Q18. What is an example of data you cannot track in Google Analytics?

page speed score
return on advertising spend
precise user latitude/longitude data
time on site

Q19. If you create a new user at the property level, what does the user inherit access to?

all the views of that property
all the accounts in the organization
Nothing—each permission must be set manually.
all the properties in the account

Q20. Of the following segments, which represents the highest value audience?

users who converted
sessions with a >80% bounce rate
all multisession users
sessions with 0 goal completions

Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Technology > Browser & OS
Site Speed > Page Timings
Mobile > Devices
Behavior > Engagement

Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Hit: Download // Event: Sample Tone // Content: Music
Category: Music // Action: Download // Label: Sample Tone
Category: Download // Event: Music // Label: Sample Tone
Hit: Music // Event: Download //Content: Sample Tone

Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?

User
Hit
Product
Session

Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.

Q25. If you are collecting campaign data, which report shows the results?

Acquisition > Campaigns > All Campaigns
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview

Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow
Audience > Active Users

Q27. What does this represent inside of Google Analytics?

segment
report tab
data header
view

Q28. What is the relationship between an event and an event goal?

An event goal must be created in order to track events.
Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event is a user interaction; an event goal is triggered by a selected event.

Q29. When configuring the global site tag, where in the HTML should it be placed?

directly before the </head> tag
directly after the <head> tag
directly after the <body> tag
directly before the </body> tag

Q30. What is this report an example of?

cohort analysis
funnel visualization
user flow
treemap

Q31. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.

Q32. How do you review the revenue and conversion rate between your traffic sources?

Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

Q34. Which calculated metric would return average events per user?

{{Total Events}} / {{Users}} Type: Float
{{Goals}} / {{Users}} Type: Percentage
{{Goals}} / {{Users}} Type: Float
{{Total Events}} / {{Users}} Type: Percentage

Q35. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Assisted Conversions
Time Lag
Path Length
Shopping Behavior

Q36. What is a best practice after launching a major change to your home page?

Create a new filter.
Create an annotation.
Create a new view.
Create a new property.

Q37. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

equals to /thanks
begins with /thanks
equals to /thanks?uid=
regular expression /thanks[a z]

Q38. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Admin > Views > View Settings
Admin > Account > Change History
Admin > Views > Annotations
Admin > Account > User Management

Q39. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

Client- [ ] ID
User- [ ] ID
cross- [ ] domain tracking
session unification

Q40. What are these examples of?

annotations
affinity categories
custom audiences
channels

Q41. Where can you check the status of your tracking code?

Admin > Tracking Info > Tracking Code
Customization > Settings > Tracking Code
Customization > Property > Tracking
Admin > Property Settings

Q42. What feature do you use to capture how many times a button was pressed?

action tracking
click handler
event tracking
goals

Q43. Which step in this funnel had the largest percentage of exits?

Billing and Shipping
Cart
There are no exits.
Payment

Q44. What can you use as the basis for remarketing within Google Ads?

dynamics
personas
audiences
tags

Q45. If you want to exclude traffic to your website from people on your company network, what do you create?

a filter to exclude traffic to the hostname
a segment to exclude traffic to the hostname
a segment to exclude traffic from IP addresses
a filter to exclude traffic from IP addresses

Q46. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

auto tagging
ad serving
advertising features
API link

Q47. What is an example of a property in Google Analytics?

account
website
graph
custom report

Q48. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

two pageviews for /contact/
one pageview for /contact/ and one pageview for /CONTACT/
An error will be present, as a filter must be created to support this use case.
two pageviews for /CONTACT/

Q49. What is the hierarchy between sessions, users, and hits?

User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session

Q50. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

segments
filters
views
dimensions

Q51. Where could you analyze the conversion paths users followed across various marketing channels?

Conversions > Goals > Reverse Goal Path
Conversions > Goals > Funnel Visualization
Behavior > Behavior Flow
Conversions > Multi- [ ] Channel Funnels

Q52. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

an HTTP request
a randomly generated client ID
a 1×1 tracking pixel
a SessionStorage object

Q53. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.
1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.
1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.

Q54. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Sort Type: Absolute Change
Toggle Comparison View
Sort Type: Weighted Sort
Use Table Filter

Q55. What channel receives attribution if no traffic source data is available?

(Other)
Direct
Referral
Organic Search

Q56. Which is an example of a micro goal?

signing up for an account after clicking an ad
playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post

Q57. What parameter should you use if you were tracking different versions of an ad?

utm_campaign
utm_medium
utm_term
utm_content

Q58. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

the property number
the account number
the view number
It is random.

Q59.If a user fills in a contact form and provides an email address, which report would contain that information?

Behavior > Events > Overview
Acquisition > Social > Form Submissions
Acquisition > Social > Users Flow
No report contains this information.

Q60.If you want to quickly see what days and times were most popular for visiting your site, what do you do?

Go to Home > Users by the time of day (Widget)
Go to the report at Audience > Cohort Analysis and toggle By Day.
Go to Behavior > Engagement and toggle Hourly.
Create a pivot table by Hour on Site Content > All Pages.

Q61. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Switch to Enhanced Ecommerce.
Use a search and replace filter.
Create a referral exclusion.
Add gtag.js to PayPal tags.

Q62. What do you use to compare three dimensions?

performance table
custom reports
Explorer panel
relational table

Q63. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

yes, with a calculated metric
yes, by viewing in page analytics
yes, with event tracking
no, not possible

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LinkedIn Google Analytics assessment answers