Google Tag Manager Fundamental Final Exam Answers 2021

Link to Appear in Google Tag Manager Fundamentals Assessment: https://analytics.google.com/analytics/academy/course/5

How to use these answers:

When a marketer is entering the online field and starts running the campaign for their clients, they have to handle many tasks. Their work is not done with the help of a single analytics tool and ads account, due to which they have to manage more than one of them. Now it is not a simple task due to which many times marketers make a mistake. Due to this, one must use the tagging solution for handling every work.

To teach the marketer these tags and help them use them efficiently, Google Analytics has rolled out a Google Tag Manager Fundamental Course.

Google Tag Manager Fundamental Course Final Exam Answers 2021

Google Tag Manager helps you manage your website in which of the following ways?

Simplify and speed up tag deployment
Specify when tags should fire
Manage different versions of tags
Increase audience reach

Tag Manager can only be used with Google tags

True
False

To create a tag implementation plan, what are the recommended guidelines?

Decide which of your existing site tags you can move into Tag Manager

Decide what static and dynamic values you’ll want to pass from your website

Choose which tags can collect the data you need

Decide which Tag Manager account to link to Google Analytics

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

DoubleClick Floodlight Counter tag
Google Ads Conversion Tracking tag
Google Ads Remarketing tag
Google Analytics Pageview tag

What is stored in a Tag Manager container?

A grouping of all of your Tag Manager accounts
A collection of variables defined in Tag Manager
A Javascript object that holds data passed from your website
A collection of website tags and triggers

What is a “container snippet” in Tag Manager?

Javascript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code

A Tag Manager account allows you to do which of the following?:

Manage tags for one or more websites
Manage user permissions in your Google Analytics account
Connect multiple Tag Manager accounts to a single Google account
Control access permissions to a Tag Manager account

What is a “trigger” in Tag Manager?

A trigger determines which events fire on your website
A trigger instantiates the data layer
A trigger fires a tag in response to a website event
A trigger publishes a tag to your website

What are the three parts of a trigger in Tag Manager?

Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the data layer
Tags, values, and the push method

How do you enable a built-in variable in Tag Manager?

Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variables tab
Select the built-in variable in the Variables tab
Uncheck the built-in variable in the Variables tab

When logging into Google Tag Manager for the first time, what needs to be set up?

A Google Analytics account
A Tag Manager account
The data layer
Cross-domain tracking

Where can the container code be found in Google Tag Manager?

In a pop-up window after you create an account and container
Under the “Accounts” section by clicking into the container
Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
Under the “Versions” section by clicking into the tag

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

UA-123456-7
123456
123456-7
UA-123456

What kind of variable should be used for a reusable Google Analytics property ID variable?

User-defined Constant variable
User-defined Data Layer variable
Built-in Event variable
Built-in Click Classes variable

Which are benefits of using the data layer in Tag Manager?

Write and edit code in the GTM interface
Pass data into third-party applications
Use data to fire tags
Encrypt data automatically

Where should the data layer object be placed in the website code?

Before the container snippet
After the container snippet
Inside the container snippet
At the bottom of your HTML

How are variables structured in the data layer?

As Javascript cookies
As variable types
As containers
As key-value pairs

Which can be used to populate information to the data layer?

Use Javascript to pre-populate values in the data layer when a web page loads
Use Google Ads to push information to the data layer
Use Google Analytics to push information to the data layer
Use a Javascript method to push values from your web page into the data layer

Data Layer variables automatically persist across different web pages

True
False

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

A Custom Segment
The data layer
A Data Layer variable
A Google Analytics tag with a Custom Dimension

The data layer “push” method allows you to do what?

Push data from Google Analytics to your website
Push data from your website into the data layer
Push data from Google Ads to the data layer
Push data from one Tag Manager account to another

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

A Trigger
The data layer
A Data Layer variable
A Google Analytics tag with a Custom Metric

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Dimension index number

Post navigation

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Metric index number

What event type would you choose to track button clicks using an event trigger?

Click
Form
Page View
History Change

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

Submit button clicks
Play button video clicks
Menu selection
Closing a web page

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

Page Path variable
URL variable
Click Classes variable
DOM element

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

URL Port
URL Query
URL Fragment
URL Path

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Built-in Event variable
Built-in Element variable
Built-in Click Classes variable
Built-in Click Target variable

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

Google Ads Account number
Conversion Label
Conversion ID
Conversion Property

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

A built-in Referrer variable that records conversion URLs
A user-defined variable that records conversion amount
The median amount users spend according to Analytics
The projected amount users will spend according to Analytics variable that records conversion URLs

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

Hit and session attributes collected via the data layer
Products the user has +1’d in Google Plus
User information from the Analytics cookie
Hit and session attributes collected from Google Ads

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

Google Ads account admin settings
Analytics account admin settings
Tag Manager account admin settings
Tag Manager dashboard

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

Browser cookies
Javascript methods
Dynamic attributes
User profiles

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

The Google Analytics Help Center
The Google Analytics Admin area
The Tag Manager Admin area
The Google Ads Admin area

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

Constant variable
Data Layer variable
Google Ads variable
Event variable

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

Constant variable
Data Layer variable
Google Ads variable
Event variable

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

Pageview
Event
Transaction
Social

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

Page URL
Referrer
Click Classes
Page Hostname

are published from Studio, what creative type is set in Campaign Manager?

Image
HTML5 banner
Custom Display Interstitial
Rich Media

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
Contact support using live chat
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Create a new association in the advertiser’s properties and add the Trafficking code

What cost model only calculates cost for impressions measured as viewable by Active View?

CPA
CPC
CPM
vCPM

Where are Campaign Manager and Display & Video 360 linked?

Advertiser properties
Floodlight configuration
Admin subaccounts
Campaign properties

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

Default ad
Polite load image
Backup image
.swf file

When would a VPAID asset be used?

When a video ad contains interactive features
When VAST is not supported
As a backup for a VAST asset
For videos served on mobile devices

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

A global site tag (gtag.js) must be used
The tag needs to be set as INS tag with mobile capacity
The tag needs to be assigned an app ID
Device ID needs to be passed into the dc_rdid parameter

What happens when a user meets the frequency cap for an ad?

Another ad or a default ad is served
The placement stops serving to that user
Ads stop serving to that user
Ads serve at a lower CPM

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

User profile filters
User roles
Google account permissions
Subaccount access

Which information can be extracted from the data in the Verification tab? (select two)

Charts showing all of the errors related to visual performance
Issues related to content
Errors for the ad tag related to implementation issues
Conversion and revenue performance

What does an “execution channel” represent in the Planning process?

A “channel” created between an advertiser and publisher as soon as the RFP is sent
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
The act of sending an RFP to begin the negotiation process with the publisher
An area to enter the user’s objectives, budget, and start and end dates

What targeting rules display an ad to users who have viewed a product, but not purchased it?

Positively target all product viewers AND negatively target all product purchasers
Positively target all product viewers AND collect purchase IDs using u-variables
Positively target all product purchasers AND negatively target all product viewers
Negatively target all product purchasers AND collect purchase IDs using u-variables

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

Linear model
First Interaction model
Data-driven model
Time Decay model

In which two tags can the keyword macro (%k) be added? (select two)

Floodlight
Tracking Ad
Impression Event
Placement

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
Each conversion gets its own row with interactions in separate columns
Rows and columns are flipped
Each interaction gets its own row with interactions spread across rows

What is required to track mobile app conversions using Floodlight tags?

A dynamic publisher pixel implemented in the Floodlight tag
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Cross-environment conversion methodology takes into account what data sources?

Device types, OS, cookies
Cookies, SDKs, audience data
Data pools, cookies, audience IDs
Resettable device IDs, cookies, anonymized Google sign-ins

What data is provided in Video Verification?

Video player size and viewability
Asset and transcoding validation
Resolution and bit rate details
Information about ads that served on the same page

Post navigation

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

Coordinated Universal Time (UTC)
The advertiser’s timezone
The user’s timezone
Eastern Time (ET)

What report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction
Path to Conversion
Path Length
Time Lag

What ad setting limits the number of times that ad can be shown to a particular user?

Priority
Frequency cap
Hard cut-off
Impression ratio

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad’s frequency cap to one impression per day

When using a placement media cost cap, what will happen once the cap is reached?

Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
The placement will be paused until the cap is removed
Reports will not reflect the impressions and click metrics
Ad-serving fees won’t be charged

What feature can be used to combine log-level impression and click data for a custom reach analysis?

Data Transfer
Line item filtering in Studio
Attribution conversion segments
GRP Insights

Which functionalities are available to manage conversion data using the API? (select two)

Delete
Insert
Update
Run

At what level can landing pages be managed across campaigns?

Advertiser
Ad
Creative
Placement

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

A list of placements you intend to purchase and the publishers you’re buying inventory from
A dynamic feed that can be quickly implemented into Studio
TrueView placements for running on YouTube properties
A list of creative specifications for implementing the deals in Display & Video 360

When is an impression counted in Reporting?

As soon as a creative is requested from the publisher
After a user’s device indicates that the creative download has begun
After the creative is served and viewed on the site
After the browser begins loading the webpage

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Set up an automated email for the team member to receive daily reports
Add the team member’s email to the Google Group associated with the Cloud Storage bucket
Associate the team member with a User Profile designated for Google Cloud access
Run the script: gs://[bucket_name]/[username]

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Shared billing profiles
An account/advertiser relationship
A single Floodlight activity
A parent/child relationship

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Paid Search Ad
Creative Type
Video Player Size
Device Usage

Which metric is NOT available in Data Transfer?

% Invalid Clicks
Cross-environment conversions
Designated Market Area (DMA) ID
Active View: % of Completed Impressions Visible

Where would purchased inventory for a campaign be entered in Campaign Manager?

Placements
Landing pages
Campaigns
Floodlight tags

What is the limit to retrieve log data from a Data Transfer Google Bucket?

1 year
30 days
60 days
Unlimited

Which three workflows can be used to make bulk edits? (select three)

The DCM/DFA Reporting and Trafficking API

The Campaign Manager filtered view
Campaign spreadsheet upload
The Edit Multiple button

What Floodlight conversion counting method would report the first visit for each user within a given day?

Standard
Unique
Per session
Transactions

What report tracks Floodlight attribution in Reporting?

Cookie Reach Overlap
Insights
Floodlight impressions
Path to Conversion

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

Adding an image creative at the campaign level
Adding an HTML5 creative at the campaign level
Adding a rich media creative at the campaign level
Adding an image creative at the advertiser level

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

u1 and “fls”
1×1 and “ord”
“src” and 1×1
“type” and “cat”

Which two methods count impressions on site-served creatives? (select two)

Tracking Ads
Mobile tracking ad
Click tracker ad
1×1 impression tracker

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

Next to its associated site name within a Campaign
In the advertiser’s properties, under Landing Pages
In Campaign Manager Account Admin settings
In Site Directory under Properties

What are two benefits of using the INS tag? (select two)

Eliminates the need for publishers to add cache-busters
Reduces load latency
More robust Verification data
Serves ads on browsers that don’t support Javascript

What report in Report Builder shows the number of unique users who have interacted with ads?

Path to Conversion
Cookie Reach Overlap
Standard
GRP

Paid search dimensions in Report Builder are compatible with what metric?

Paid Search Revenue
Active View
Downloaded impressions
Cost Per Click

What is the more cost-effective way to restrict ads served to a specific geographic region?

Geo-targeting managed by the ad server
Language targeting managed by the ad server
Geo-targeting managed by a publisher or DSP
Frequency caps managed the publisher or DSP

What are three benefits of using Internal Redirect tags? (select three)

Standardize a counting method with platform publishers
Reduce latency on ad-serving
Richer domain information in Verification
Saves time from having to negotiate deals with the publisher

What settings are required to give a user reporting access for a single advertiser?

Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data

Which two tabs in Reporting provide access to viewability data? (select two)

Report Builder
Verification
Attribution
Summary

To set ad status to “active,” which two objects must be assigned to an ad?

A priority
A frequency cap
An active creative
A placement

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

Dynamic tags
Google Tag Manager
Advanced properties
Custom Floodlight variables

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Dynamic Floodlight tag that sources product or service IDs
Sales Floodlight tags that capture revenue
Custom 1×1 pixel that fires when the product or service page loads
Custom Floodlight variable that captures the product or service ID

What counting method tracks the number of sales made or items purchased?

Sales activities
Custom Floodlight variables
Counter activities
Standard counting

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

User profiles
User roles
Content categories
Placement strategies

What level is used to calculate conversions if the lookback window differs between objects?

Placement level
Account level
Campaign level
Site level

If a publisher serves a placement tag after the campaign end date, what ad will serve?

The default ad
Nothing will serve
A random ad
The backup image

At what level can landing pages be set, so they are the same across multiple ads?

Creative
Placement
Account
Ad

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Keyword targeting
Frequency cap
Dynamic targeting keys
Priority

What must a Floodlight tag include to capture product data alongside a conversion?

An ord value
1×1 tracking pixel
Custom Floodlight variable
Dynamic pixels

What action can be taken to select which columns appear in the trafficking interface?

Create a new user role
Create a custom view
Create a new user profile
Create a filter

When assets are added to an existing creative, where will these updates be reflected?

In the creative preview, but not in currently assigned ads
Updates appear as a new creative
Within the ads where the creatives are assigned
In future ad creative assignments, but not within existing ads

What are two Video Verification metrics? (select two)

Video Prominence Score
Audio muted at finish
Eligible impressions for audio
Audio muted at start

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Viewable CPM
Click rate
Conversions per impression
Cost per activity (CPA)

Counters and Total Interactions metrics are available for which type of creatives?

Mobile in-app interstials
Twitter creatives
HTML5 creatives coded in GWD
Creatives built in Studio

Which two features may be used to log additional information about a click? (select two)

Dynamic targeting keys
Landing page URL suffix
Image source tags
Event tags

Which two methods measure impressions served in a mobile app? (select two)

1×1 impression tracker
Mobile tracking ad
Serving mobile creative directly through Campaign Manager
Click tracker ad

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

Search Ads 360
Studio
Google Ads
Display & Video 360

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Placement
Campaign
Ad
Creative

Which conditions must be true in order to designate an advertiser as a “child”?

The advertiser doesn’t have any “child” advertisers associated with it
The advertiser is part of a subaccount
There aren’t any Floodlight activities associated with the “child” advertiser
There aren’t any campaigns associated with the “parent” advertiser

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

Customize reporting
Upload conversions
Download data transfer log files
Customize verification alerts

Google Tag Manager Fundamental Course Final Exam Answers 2021

Google Tag Manager Fundamental Final Exam Answers 2021

Google Tag Manager Fundamental Course Final Exam Answers 2021

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