Google Tag Manager Fundamental Course Final Exam Answers 2021

Google Tag Manager Fundamental Final Exam Answers 2021

Google Tag Manager Fundamental Final Exam Answers 2021

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When a marketer is entering the online field and starts running the campaign for their clients, they have to handle many tasks. Their work is not done with the help of a single analytics tool and ads account, due to which they have to manage more than one of them. Now it is not a simple task due to which many times marketers make a mistake. Due to this, one must use the tagging solution for handling every work.

To teach the marketer these tags and help them use them efficiently, Google Analytics has rolled out a Google Tag Manager Fundamental Course.


Google Tag Manager Fundamental Course Final Exam Answers 2021


Google Tag Manager helps you manage your website in which of the following ways?

  • Simplify and speed up tag deployment
  • Specify when tags should fire
  • Manage different versions of tags
  • Increase audience reach


Tag Manager can only be used with Google tags

  • True
  • False


To create a tag implementation plan, what are the recommended guidelines?

Decide which of your existing site tags you can move into Tag Manager

Decide what static and dynamic values you’ll want to pass from your website

Choose which tags can collect the data you need

Decide which Tag Manager account to link to Google Analytics


Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

  • DoubleClick Floodlight Counter tag
  • Google Ads Conversion Tracking tag
  • Google Ads Remarketing tag
  • Google Analytics Pageview tag


What is stored in a Tag Manager container?

  • A grouping of all of your Tag Manager accounts
  • A collection of variables defined in Tag Manager
  • A Javascript object that holds data passed from your website
  • A​ collection of website tags and triggers


What is a “container snippet” in Tag Manager?

  • Javascript code placed on each page of your website
  • A Javascript object that holds data passed from your website
  • A collection of website tags and triggers
  • Analytics tracking code


A Tag Manager account allows you to do which of the following?:

  • Manage tags for one or more websites
  • Manage user permissions in your Google Analytics account
  • Connect multiple Tag Manager accounts to a single Google account
  • Control access permissions to a Tag Manager account


What is a “trigger” in Tag Manager?

  • A trigger determines which events fire on your website
  • A trigger instantiates the data layer
  • A​ trigger fires a tag in response to a website event
  • A trigger publishes a tag to your website


What are the three parts of a trigger in Tag Manager?

  • Variables,​ operators, and values
  • Operators, tags, and variables
  • Variables, operators, and the data layer
  • Tags, values, and the push method


How do you enable a built-in variable in Tag Manager?

  • Publish the built-in variable in the Publish Now area
  • Create a user-defined variable in the Variables tab
  • Select the built-in variable in the Variables tab
  • Uncheck the built-in variable in the Variables tab


When logging into Google Tag Manager for the first time, what needs to be set up?

  • A Google Analytics account
  • A Tag Manager account
  • The data layer
  • Cross-domain tracking


Where can the container code be found in Google Tag Manager?

  • In a pop-up window after you create an account and container
  • Under the “Accounts” section by clicking into the container
  • Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  • Under the “Versions” section by clicking into the tag


Which Tracking ID format should be used when setting up an Analytics Pageview tag?

  • UA​-123456-7
  • 123456
  • 123456-7
  • UA-123456


What kind of variable should be used for a reusable Google Analytics property ID variable?

  • User-defined Constant variable
  • User-defined Data Layer variable
  • Built-in Event variable
  • Built-in Click Classes variable


Which are benefits of using the data layer in Tag Manager?

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically


Where should the data layer object be placed in the website code?

  • Before​ the container snippet
  • After the container snippet
  • Inside the container snippet
  • At the bottom of your HTML


How are variables structured in the data layer?

  • As Javascript cookies
  • As variable types
  • As containers
  • As​ key-value pairs


Which can be used to populate information to the data layer?

  • Use​ Javascript to pre-populate values in the data layer when a web page loads
  • Use Google Ads to push information to the data layer
  • Use Google Analytics to push information to the data layer
  • Use a Javascript method to push values from your web page into the data layer


Data Layer variables automatically persist across different web pages

  • True
  • False


To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

  • A Custom Segment
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension


The data layer “push” method allows you to do what?

  • Push data from Google Analytics to your website
  • Push​ data from your website into the data layer
  • Push data from Google Ads to the data layer
  • Push data from one Tag Manager account to another


To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric


To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The​ Custom Dimension index number

Post navigation


To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The​ Custom Metric index number


What event type would you choose to track button clicks using an event trigger?

  • Click
  • Form
  • Page View
  • History Change


What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

  • Submit button clicks
  • Play button video clicks
  • Menu selection
  • Closing a web page


What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

  • Page Path variable
  • URL​ variable
  • Click Classes variable
  • DOM element


What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

  • URL Port
  • URL Query
  • URL​ Fragment
  • URL Path


Which built-in variable should you use to define an event trigger based on the class of a Submit button?

  • Built-in Event variable
  • Built-in Element variable
  • Built-in Click Classes variable
  • Built-in Click Target variable


To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

  • Google Ads Account number
  • Conversion Label
  • Conversion ID
  • Conversion Property


What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

  • A built-in Referrer variable that records conversion URLs
  • A user-defined variable that records conversion amount
  • The median amount users spend according to Analytics
  • The projected amount users will spend according to Analytics variable that records conversion URLs


What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

  • Hit​ and session attributes collected via the data layer
  • Products the user has +1’d in Google Plus
  • User​ information from the Analytics cookie
  • Hit and session attributes collected from Google Ads


To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

  • Google Ads account admin settings
  • Analytics account admin settings
  • Tag Manager account admin settings
  • Tag Manager dashboard


What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

  • Browser cookies
  • Javascript methods
  • Dynamic​ attributes
  • User profiles


Where can you find a list of business-vertical attributes for Dynamic Remarketing?

  • The​ Google Analytics Help Center
  • The Google Analytics Admin area
  • The Tag Manager Admin area
  • The Google Ads Admin area


For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

  • Constant variable
  • Data​ Layer variable
  • Google Ads variable
  • Event variable


For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

  • Constant variable
  • Data​ Layer variable
  • Google Ads variable
  • Event variable


For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

  • Pageview
  • Event
  • Transaction
  • Social


For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?


  • Page URL
  • Referrer
  • Click Classes
  • Page Hostname



are published from Studio, what creative type is set in Campaign Manager?

  • Image
  • HTML5 banner
  • Custom Display Interstitial
  • Rich Media


To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

  • From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
  • Contact support using live chat
  • Add the Display & Video 360 partner ID to the Floodlight configuration as an association
  • Create a new association in the advertiser’s properties and add the Trafficking code


What cost model only calculates cost for impressions measured as viewable by Active View?

  • CPA
  • CPC
  • CPM
  • vCPM


Where are Campaign Manager and Display & Video 360 linked?

  • Advertiser properties
  • Floodlight configuration
  • Admin subaccounts
  • Campaign properties


When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  • Default ad
  • Polite load image
  • Backup image
  • .swf file


When would a VPAID asset be used?

  • When a video ad contains interactive features
  • When VAST is not supported
  • As a backup for a VAST asset
  • For videos served on mobile devices


For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • A global site tag (gtag.js) must be used
  • The tag needs to be set as INS tag with mobile capacity
  • The tag needs to be assigned an app ID
  • Device ID needs to be passed into the dc_rdid parameter


What happens when a user meets the frequency cap for an ad?

  • Another ad or a default ad is served
  • The placement stops serving to that user
  • Ads stop serving to that user
  • Ads serve at a lower CPM


If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

  • User profile filters
  • User roles
  • Google account permissions
  • Subaccount access


Which information can be extracted from the data in the Verification tab? (select two)

  • Charts showing all of the errors related to visual performance
  • Issues related to content
  • Errors for the ad tag related to implementation issues
  • Conversion and revenue performance


What does an “execution channel” represent in the Planning process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates


What targeting rules display an ad to users who have viewed a product, but not purchased it?

  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables


What attribution model uses Floodlight data from both attributed and non-attributed conversions?

  • Linear model
  • First Interaction model
  • Data-driven model
  • Time Decay model


In which two tags can the keyword macro (%k) be added? (select two)

  • Floodlight
  • Tracking Ad
  • Impression Event
  • Placement


In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Each conversion gets its own row with interactions in separate columns
  • Rows and columns are flipped
  • Each interaction gets its own row with interactions spread across rows


What is required to track mobile app conversions using Floodlight tags?

  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps


Cross-environment conversion methodology takes into account what data sources?

  • Device types, OS, cookies
  • Cookies, SDKs, audience data
  • Data pools, cookies, audience IDs
  • Resettable device IDs, cookies, anonymized Google sign-ins


What data is provided in Video Verification?

  • Video player size and viewability
  • Asset and transcoding validation
  • Resolution and bit rate details
  • Information about ads that served on the same page

Post navigation


What timezone is used in Data Transfer (DT) timestamps for impression and click files?

  • Coordinated Universal Time (UTC)
  • The advertiser’s timezone
  • The user’s timezone
  • Eastern Time (ET)


What report shows how long it takes for a customer to convert after interacting with an ad?

  • First Interaction
  • Path to Conversion
  • Path Length
  • Time Lag


What ad setting limits the number of times that ad can be shown to a particular user?

  • Priority
  • Frequency cap
  • Hard cut-off
  • Impression ratio


When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day


When using a placement media cost cap, what will happen once the cap is reached?

  • Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
  • The placement will be paused until the cap is removed
  • Reports will not reflect the impressions and click metrics
  • Ad-serving fees won’t be charged


What feature can be used to combine log-level impression and click data for a custom reach analysis?

  • Data Transfer
  • Line item filtering in Studio
  • Attribution conversion segments
  • GRP Insights


Which functionalities are available to manage conversion data using the API? (select two)

  • Delete
  • Insert
  • Update
  • Run


At what level can landing pages be managed across campaigns?

  • Advertiser
  • Ad
  • Creative
  • Placement


When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

  • A list of placements you intend to purchase and the publishers you’re buying inventory from
  • A dynamic feed that can be quickly implemented into Studio
  • TrueView placements for running on YouTube properties
  • A list of creative specifications for implementing the deals in Display & Video 360


When is an impression counted in Reporting?

  • As soon as a creative is requested from the publisher
  • After a user’s device indicates that the creative download has begun
  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage


What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

  • Set up an automated email for the team member to receive daily reports
  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  • Associate the team member with a User Profile designated for Google Cloud access
  • Run the script: gs://[bucket_name]/[username]


What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

  • Shared billing profiles
  • An account/advertiser relationship
  • A single Floodlight activity
  • A parent/child relationship


In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

  • Paid Search Ad
  • Creative Type
  • Video Player Size
  • Device Usage


Which metric is NOT available in Data Transfer?

  • % Invalid Clicks
  • Cross-environment conversions
  • Designated Market Area (DMA) ID
  • Active View: % of Completed Impressions Visible


Where would purchased inventory for a campaign be entered in Campaign Manager?

  • Placements
  • Landing pages
  • Campaigns
  • Floodlight tags


What is the limit to retrieve log data from a Data Transfer Google Bucket?

  • 1 year
  • 30 days
  • 60 days
  • Unlimited


Which three workflows can be used to make bulk edits? (select three)

  • The DCM/DFA Reporting and Trafficking API
  • The Campaign Manager filtered view
  • Campaign spreadsheet upload
  • The Edit Multiple button


What Floodlight conversion counting method would report the first visit for each user within a given day?

  • Standard
  • Unique
  • Per session
  • Transactions


What report tracks Floodlight attribution in Reporting?

  • Cookie Reach Overlap
  • Insights
  • Floodlight impressions
  • Path to Conversion


Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

  • Adding an image creative at the campaign level
  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level
  • Adding an image creative at the advertiser level


What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

  • u1 and “fls”
  • 1×1 and “ord”
  • “src” and 1×1
  • “type” and “cat”


Which two methods count impressions on site-served creatives? (select two)

  • Tracking Ads
  • Mobile tracking ad
  • Click tracker ad
  • 1×1 impression tracker


Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

  • Next to its associated site name within a Campaign
  • In the advertiser’s properties, under Landing Pages
  • In Campaign Manager Account Admin settings
  • In Site Directory under Properties


What are two benefits of using the INS tag? (select two)

  • Eliminates the need for publishers to add cache-busters
  • Reduces load latency
  • More robust Verification data
  • Serves ads on browsers that don’t support Javascript


What report in Report Builder shows the number of unique users who have interacted with ads?

  • Path to Conversion
  • Cookie Reach Overlap
  • Standard
  • GRP


Paid search dimensions in Report Builder are compatible with what metric?

  • Paid Search Revenue
  • Active View
  • Downloaded impressions
  • Cost Per Click


What is the more cost-effective way to restrict ads served to a specific geographic region?

  • Geo-targeting managed by the ad server
  • Language targeting managed by the ad server
  • Geo-targeting managed by a publisher or DSP
  • Frequency caps managed the publisher or DSP


What are three benefits of using Internal Redirect tags? (select three)

  • Standardize a counting method with platform publishers
  • Reduce latency on ad-serving
  • Richer domain information in Verification
  • Saves time from having to negotiate deals with the publisher


What settings are required to give a user reporting access for a single advertiser?

  • Create a user role, and assign the advertiser as the sub-account.
  • Schedule a report to be sent to the user, automatically granting them access to that data
  • Create a user profile with a reporting-only user role, and filter for that advertiser
  • Ask the advertiser to send an email to support, granting access to their reporting data


Which two tabs in Reporting provide access to viewability data? (select two)

  • Report Builder
  • Verification
  • Attribution
  • Summary


To set ad status to “active,” which two objects must be assigned to an ad?

  • A priority
  • A frequency cap
  • An active creative
  • A placement


What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

  • Dynamic tags
  • Google Tag Manager
  • Advanced properties
  • Custom Floodlight variables


What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Dynamic Floodlight tag that sources product or service IDs
  • Sales Floodlight tags that capture revenue
  • Custom 1×1 pixel that fires when the product or service page loads
  • Custom Floodlight variable that captures the product or service ID


What counting method tracks the number of sales made or items purchased?

  • Sales activities
  • Custom Floodlight variables
  • Counter activities
  • Standard counting


Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

  • User profiles
  • User roles
  • Content categories
  • Placement strategies


What level is used to calculate conversions if the lookback window differs between objects?

  • Placement level
  • Account level
  • Campaign level
  • Site level


If a publisher serves a placement tag after the campaign end date, what ad will serve?

  • The default ad
  • Nothing will serve
  • A random ad
  • The backup image


At what level can landing pages be set, so they are the same across multiple ads?

  • Creative
  • Placement
  • Account
  • Ad


What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

  • Keyword targeting
  • Frequency cap
  • Dynamic targeting keys
  • Priority


What must a Floodlight tag include to capture product data alongside a conversion?

  • An ord value
  • 1×1 tracking pixel
  • Custom Floodlight variable
  • Dynamic pixels


What action can be taken to select which columns appear in the trafficking interface?

  • Create a new user role
  • Create a custom view
  • Create a new user profile
  • Create a filter


When assets are added to an existing creative, where will these updates be reflected?

  • In the creative preview, but not in currently assigned ads
  • Updates appear as a new creative
  • Within the ads where the creatives are assigned
  • In future ad creative assignments, but not within existing ads


What are two Video Verification metrics? (select two)

  • Video Prominence Score
  • Audio muted at finish
  • Eligible impressions for audio
  • Audio muted at start


The Insights tab in Reporting shows the view performance against which three goals? (select three)

  • Viewable CPM
  • Click rate
  • Conversions per impression
  • Cost per activity (CPA)


Counters and Total Interactions metrics are available for which type of creatives?

  • Mobile in-app interstials
  • Twitter creatives
  • HTML5 creatives coded in GWD
  • Creatives built in Studio


Which two features may be used to log additional information about a click? (select two)

  • Dynamic targeting keys
  • Landing page URL suffix
  • Image source tags
  • Event tags


Which two methods measure impressions served in a mobile app? (select two)

  • 1×1 impression tracker
  • Mobile tracking ad
  • Serving mobile creative directly through Campaign Manager
  • Click tracker ad


Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

  • Search Ads 360
  • Studio
  • Google Ads
  • Display & Video 360


What object in Campaign Manager is equivalent to a creative in Display & Video 360?

  • Placement
  • Campaign
  • Ad
  • Creative


Which conditions must be true in order to designate an advertiser as a “child”?

  • The advertiser doesn’t have any “child” advertisers associated with it
  • The advertiser is part of a subaccount
  • There aren’t any Floodlight activities associated with the “child” advertiser
  • There aren’t any campaigns associated with the “parent” advertiser


The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

  • Customize reporting
  • Upload conversions
  • Download data transfer log files
  • Customize verification alerts


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