Google Search Ads 360 Certification Exam
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Google Search Ads 360 Certificate Exam Solutions
Whenever we search the Google search engine, the Console browses through millions of the website and shows you the websites appropriate for your searched term. But have you ever noticed some Ads that pop up as the search result above the organic search result? These are known as the Search Advertisement offered by Google. For ranking in a Search Ad, the website bids on some keywords. If you type the keyword the same as or related to the words the website bids on, the Ad will show up to you.
Search Ads 360 Certification Exam Answers 2021 (1-70)
1. How often are Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
6 hours
2 hours
4 hours
8 hours
2. What type of bid strategy is supported by the forecasting tool?
Max clicks
Position
Rules
Conversions or Revenue
3. Which three landing page tests are available in Search Ads 360? (select three)
Mobile landing page test
All devices landing page test
Segment landing page test
Desktop landing page test
4. In what order should new entities be created (assuming no campaigns already exist)?
Keyword > Ad Group > Campaign
Campaign > Ad Group > Ad > Keyword
Ad Group > Keyword > Campaign
Keyword > Campaign > Ad Group
5. What could prevent Inventory Management from making changes to a campaign?
Edits to campaign bids or bid strategies
Edits to ad rotation settings
Manual edits to campaign name or status
Manual edits to keyword URL templates
6. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Remove user access to an agency’s advertisers
Edit advertiser settings
Edit all advertisers within an agency
Edit advertiser components
7. When a reporting view is saved, who has access to the view?
All users within that advertiser
No users within that advertiser
Only users with edit access within that advertiser
Select users within that advertiser
8. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
Each product uses separate currencies
Campaign Manager
Search Ads 360
Display & Video 360
9. What action should be used to pass a conversion attribute (such as shipping cost)?
Set up Custom Floodlight Variable using the relevant engine frontend
Set up Custom Floodlight Variable using bulk sheets
Set up Custom Floodlight Variable as a metric
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
10. Which two filters are available in the change history report? (select two)
Creation date
Change Type
Geo
Campaign
11. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
Greenwich Mean Time (GMT)
The advertiser’s timezone
Campaign Manager’s timezone
The engine’s timezones
12. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
Campaign ID
Keyword
Match Type
GCLID
13. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
Billing currency
Engine’s currency
Ad group’s currency
Advertiser’s currency
14. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
Profit
Impression share
Position
Max CPA
15. What setting should be applied to a Floodlight tag passing offline conversion data?
Image tag only
A primary source is offline
Dynamic tag
A primary source is retail
16. Which three frequencies can be scheduled for reports? (select three)
Monthly
Hourly
Weekly
Daily
17. Data Exclusion events exclude data for a minimum of how many hours?
4 hours
2 hours
24 hours
8 hours
18. What are two key differentiators in functionality between labels and business data?
Ability to pivot metrics within Search Ads 360
Ability to report at the campaign level
Ability to pause biddable items
Ability to attach a business calendar
19. What Floodlight tag measures purchases and revenue on a website?
Revenue
Action
Counter
Transaction
20. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
Display & Video 360
Campaign Manager
Search Ads 360
Each product uses separate time zones
21. At which three levels can automated rules be set up? (select three)
Engines
Campaigns
Keywords
Agency
22. Which two types of campaigns do bid strategy opportunities analyze? (select two)
Google Ads App campaigns
Gemini manual campaigns
Bing Ads manual campaigns
Google Ads manual campaigns
23. Which two segments CANNOT be applied to reporting data? (select two)
Device type
Business data
User ID
Attribution model
24. What attribution model assigns all credit to the last click on a paid search ad before a conversion?
Position-based
Last paid search interaction
Data-Driven
First interaction
25. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
Campaign Manager API
Bulksheets
Search Ads 360 API
Google Ads API
26. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
Ad groups
Keywords / Product Groups
Campaigns
Agency
27. Which level’s settings CANNOT be edited with bulk sheets? (select two)
Campaign
Advertiser
Ad Group
Network
28. Bulksheets can be used to complete which two tasks? (select two)
Upload offline conversions
Upload custom Floodlight variable data
Generate formula columns in bulk
Create labels
29. Which three modifiers can be automated by a bid strategy? (select three)
Mobile bid adjustments
Search impression share bid adjustments
Location target bid adjustments
Remarketing target bid adjustments
30. What does it mean when the “Stop sync” button is greyed out?
The engine account is paused.
The sync is complete.
The engine type is “Other.
The sync is applying updates.
31. Which two types of goals can be targeted in Bid Strategies? (select two)
Revenue
Conversion
Business data
Profit Margin
32. What happens when an engine is paused?
Ad groups and keywords are paused
Active campaigns are paused
Syncs are paused from the engine
All campaigns are paused
33. Which three changes can a user set up using scheduled edits? (select three)
Raise bids on keywords every Monday at 7 am
Lower bids on keywords during weekends
Activate ads or keywords at a specific time
Activate a new bid strategy
34. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Decrease maximum bid in the bid strategy setting 40%
Decrease bidding portfolio by 1 low-performing keyword
Increase bidding portfolio by 2 new keywords
Decrease CPA target of bid s
35. What is the Search Ads 360 account hierarch?
Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
Advertiser > Engine > Campaign >Keyword
Agency > Advertiser > Engine > Campaign > Keyword
Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Search Ads 360 Certification Exam Answers (36-70)
36. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
Set up a Custom Dimension in Google Analytics
Set up a custom Floodlight variable as a dimension in Search Ads 360
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager
37. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
Bulksheets
Campaign Manager API
Search Ads 360 API
Custom Variables
38. What conversion data can be uploaded using bulksheets?
Google Analytics goal data
Google Ads conversions data
Custom Floodlight variable data
Offline conversion data
39. What level should be used to evaluate performance of a bid strategy?
Individual campaign
Individual keyword
Individual ad
Bid strategy
40. Which three engines are supported by the Search Ads 360 API? (select three)
Ask.com
Bing
Gemini
Google Ads
41. Which two conversion sources can be reported in custom columns? (select two)
Gemini Conversion Trackers
Floodlight
Google Ads Conversion Trackers
Bing Conversion Trackers
42. Which three requirements must be met to run a successful ad copy test? (select three)
Ads must only include one ad copy test at a time
All keywords and engines must be paused
Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group
43. Which two column categories appear in formula columns? (select two)
Engine metrics
Creation time
Conversion metrics
Search impr share
44. What feature may be used to report on a specific Floodlight conversion?
Business data
Custom Column
Custom Dimension
Custom Metric
45. Which two conversion sources can be selected in bid strategies? (select two)
Bing Universal Event Tracking
Google Analytics
Google Tag Manager goals
Floodlight
46. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
Placeholder keyword
Landing page test
Business data
Rules
47. What occurs when auto-tagging is enabled?
A Google click ID is appended to all landing page URLs
A Google Click ID is reported in the budget pacing report
A scheduled edit is created for all Google Ads campaigns
A label is added to all Google Ads campaigns
48. What feature may be used to edit custom Floodlight variable data?
Text Editor
Search Ads 360 API
Bulksheets
Google Ads API
49. Which two types of uploads can be made through an sFTP endpoint? (select two)
Bulksheets
Conversions
Inventory management feeds
Google Search history
50. What function do ValueTrack parameters perform?
Create custom date segmentation
Dynamically insert information
Track additional conversion types
Automatically sync to Google Tag Manager
51. At which two levels can URL Templates be set up? (select two)
Campaigns
Engine
Agency
Advertiser
52. What step would be taken to check if an inventory management template has created any entities?
Apply an “Inventory template ID” filter
Create an Executive Report with no filters
Filter for errors in the reporting dashboard
Check the template’s progress bar
53. What metrics estimate conversions that measure user behavior across devices and environments?
cost
clicks
visits
Cross-environment metrics
54. What two Floodlight activity group types can be set up? (select two)
Metric
Counter
Dimension
Sales
55. Campaigns can only be copied within the same engine account for which two engines? (select two)
Yahoo Japan
Bing Ads
Social
adMarketplace
56. What is the default attribution model for Floodlight?
First Click
Last Click
First interaction
Last Impression
57. Which two user types can activate the conversion API? (select two)
Agency manager
Advertiser manager
Advertiser user
Agency user
58. At which three levels can bid strategies be applied? (select three)
Ad group
Keyword
Campaign
Agency
59. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
2 weeks
3-4 weeks
1 week
3 months
60. Which three URLs are involved in a landing page test? (select three)
Experiment
Control
Rule
Original
61. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
Google Ads API
Remarketing lists
Search Ads 360 API
Attribution
62. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
1 hour
24 hours
6 hours
12 hours
63. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
Advanced Targeting
Clicks
Position
Conversion
64. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
Campaign
Advertiser
Publisher
Placement
65. Which three features can be used to integrate offline conversion data? (
sFTP
Google Data Studio
Search Ads 360 API
66. What is shown in the “Last sync” details tab? (select two)
The time that the sync occurred
A list of campaigns modified
The number of errors during the sync
A list of error types
67. What configuration setting eliminates duplicate conversions between advertisers?
Shared Floodlight configuration
Revenue
Action
Counter
68. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
Deliver daily file to shared sFTP
Executive reports can’t be sent to a user with no access to Search Ads 360
Send a downloaded PDF or Excel file
Link to a shared version of the generated report
69. What permissions are needed to create an advertiser?
Advertiser user (edit access)
Read-only
Agency Manager
Advertiser viewer
70. Where can a saved web query be found?
In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Budget Management, then Web Query
In the left-hand menu, click Downloads then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query
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