Google Search Ads 360 Certification Exam

Google Search Ads 360 Certification Exam

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Google Search Ads 360 Certificate Exam Solutions

Whenever we search the Google search engine, the Console browses through millions of the website and shows you the websites appropriate for your searched term. But have you ever noticed some Ads that pop up as the search result above the organic search result? These are known as the Search Advertisement offered by Google. For ranking in a Search Ad, the website bids on some keywords. If you type the keyword the same as or related to the words the website bids on, the Ad will show up to you.

Search Ads 360 Certification Exam Answers 2021 (1-70)

1. How often are Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

6 hours

 

2 hours

4 hours

8 hours

2. What type of bid strategy is supported by the forecasting tool?

Max clicks

Position

Rules

Conversions or Revenue

3. Which three landing page tests are available in Search Ads 360? (select three)

Mobile landing page test

All devices landing page test

Segment landing page test

Desktop landing page test

4. In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Ad Group > Campaign

Campaign > Ad Group > Ad > Keyword

Ad Group > Keyword > Campaign

Keyword > Campaign > Ad Group

5. What could prevent Inventory Management from making changes to a campaign?

Edits to campaign bids or bid strategies

Edits to ad rotation settings

Manual edits to campaign name or status

Manual edits to keyword URL templates

6. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Remove user access to an agency’s advertisers

Edit advertiser settings

Edit all advertisers within an agency

Edit advertiser components

7. When a reporting view is saved, who has access to the view?

All users within that advertiser

No users within that advertiser

Only users with edit access within that advertiser

Select users within that advertiser

8. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Each product uses separate currencies

Campaign Manager

Search Ads 360

Display & Video 360

9. What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using the relevant engine frontend

Set up Custom Floodlight Variable using bulk sheets

Set up Custom Floodlight Variable as a metric

Set up an additional Floodlight tag and pass the shipping cost through the revenue field

10. Which two filters are available in the change history report? (select two)

Creation date

Change Type

Geo

Campaign

11. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

Greenwich Mean Time (GMT)

The advertiser’s timezone

Campaign Manager’s timezone

The engine’s timezones

12. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

Campaign ID

Keyword

Match Type

GCLID

13. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Billing currency

Engine’s currency

Ad group’s currency

Advertiser’s currency

14. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Profit

Impression share

Position

Max CPA

15. What setting should be applied to a Floodlight tag passing offline conversion data?

Image tag only

A primary source is offline

Dynamic tag

A primary source is retail

16. Which three frequencies can be scheduled for reports? (select three)

Monthly

Hourly

Weekly

Daily

17. Data Exclusion events exclude data for a minimum of how many hours?

4 hours

2 hours

24 hours

8 hours

18. What are two key differentiators in functionality between labels and business data?

Ability to pivot metrics within Search Ads 360

Ability to report at the campaign level

Ability to pause biddable items

Ability to attach a business calendar

19. What Floodlight tag measures purchases and revenue on a website?

Revenue

Action

Counter

Transaction

20. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Display & Video 360

Campaign Manager

Search Ads 360

Each product uses separate time zones

21. At which three levels can automated rules be set up? (select three)

Engines

Campaigns

Keywords

Agency

22. Which two types of campaigns do bid strategy opportunities analyze? (select two)

Google Ads App campaigns

Gemini manual campaigns

Bing Ads manual campaigns

Google Ads manual campaigns

23. Which two segments CANNOT be applied to reporting data? (select two)

Device type

Business data

User ID

Attribution model

24. What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Position-based

Last paid search interaction

Data-Driven

First interaction

25. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

Campaign Manager API

Bulksheets

Search Ads 360 API

Google Ads API

26. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups

Keywords / Product Groups

Campaigns

Agency

27. Which level’s settings CANNOT be edited with bulk sheets? (select two)

Campaign

Advertiser

Ad Group

Network

28. Bulksheets can be used to complete which two tasks? (select two)

Upload offline conversions

Upload custom Floodlight variable data

Generate formula columns in bulk

Create labels

29. Which three modifiers can be automated by a bid strategy? (select three)

Mobile bid adjustments

Search impression share bid adjustments

Location target bid adjustments

Remarketing target bid adjustments

30. What does it mean when the “Stop sync” button is greyed out?

The engine account is paused.

The sync is complete.

The engine type is “Other.

The sync is applying updates.

31. Which two types of goals can be targeted in Bid Strategies? (select two)

Revenue

Conversion

Business data

Profit Margin

32. What happens when an engine is paused?

Ad groups and keywords are paused

Active campaigns are paused

Syncs are paused from the engine

All campaigns are paused

33. Which three changes can a user set up using scheduled edits? (select three)

Raise bids on keywords every Monday at 7 am

Lower bids on keywords during weekends

Activate ads or keywords at a specific time

Activate a new bid strategy

34. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Decrease maximum bid in the bid strategy setting 40%

Decrease bidding portfolio by 1 low-performing keyword

Increase bidding portfolio by 2 new keywords

Decrease CPA target of bid s

35. What is the Search Ads 360 account hierarch?

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Search Ads 360 Certification Exam Answers (36-70)

Search Ads 360 Certification Exam Answers, Search Ads 360 Certification Exam Answers 2021
Search Ads 360 Certification Exam Answers, Search Ads 360 Certification Exam Answers 2021

36. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Set up a Custom Dimension in Google Analytics

Set up a custom Floodlight variable as a dimension in Search Ads 360

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager

37. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Bulksheets

Campaign Manager API

Search Ads 360 API

Custom Variables

38. What conversion data can be uploaded using bulksheets?

Google Analytics goal data

Google Ads conversions data

Custom Floodlight variable data

Offline conversion data

39. What level should be used to evaluate performance of a bid strategy?

Individual campaign

Individual keyword

Individual ad

Bid strategy

40. Which three engines are supported by the Search Ads 360 API? (select three)

Ask.com

Bing

Gemini

Google Ads

41. Which two conversion sources can be reported in custom columns? (select two)

 

Gemini Conversion Trackers

Floodlight

Google Ads Conversion Trackers

Bing Conversion Trackers

42. Which three requirements must be met to run a successful ad copy test? (select three)

Ads must only include one ad copy test at a time

All keywords and engines must be paused

Each ad must contain only one landing page URL

Minimum number of required impressions for each ad group

43. Which two column categories appear in formula columns? (select two)

Engine metrics

Creation time

Conversion metrics

Search impr share

44. What feature may be used to report on a specific Floodlight conversion?

Business data

Custom Column

Custom Dimension

Custom Metric

45. Which two conversion sources can be selected in bid strategies? (select two)

Bing Universal Event Tracking

Google Analytics

Google Tag Manager goals

Floodlight

46. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Placeholder keyword

Landing page test

Business data

Rules

47. What occurs when auto-tagging is enabled?

A Google click ID is appended to all landing page URLs

A Google Click ID is reported in the budget pacing report

A scheduled edit is created for all Google Ads campaigns

A label is added to all Google Ads campaigns

48. What feature may be used to edit custom Floodlight variable data?

Text Editor

Search Ads 360 API

Bulksheets

Google Ads API

49. Which two types of uploads can be made through an sFTP endpoint? (select two)

Bulksheets

Conversions

Inventory management feeds

Google Search history

50. What function do ValueTrack parameters perform?

Create custom date segmentation

Dynamically insert information

Track additional conversion types

Automatically sync to Google Tag Manager

51. At which two levels can URL Templates be set up? (select two)

Campaigns

Engine

Agency

Advertiser

52. What step would be taken to check if an inventory management template has created any entities?

Apply an “Inventory template ID” filter

Create an Executive Report with no filters

Filter for errors in the reporting dashboard

Check the template’s progress bar

53. What metrics estimate conversions that measure user behavior across devices and environments?

cost

clicks

visits

Cross-environment metrics

54. What two Floodlight activity group types can be set up? (select two)

Metric

Counter

Dimension

Sales

55. Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Japan

Bing Ads

Social

adMarketplace

56. What is the default attribution model for Floodlight?

First Click

Last Click

First interaction

Last Impression

57. Which two user types can activate the conversion API? (select two)

Agency manager

Advertiser manager

Advertiser user

Agency user

58. At which three levels can bid strategies be applied? (select three)

Ad group

Keyword

Campaign

Agency

59. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

2 weeks

3-4 weeks

1 week

3 months

60. Which three URLs are involved in a landing page test? (select three)

Experiment

Control

Rule

Original

61. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Google Ads API

Remarketing lists

Search Ads 360 API

Attribution

62. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour

24 hours

6 hours

12 hours

63. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Advanced Targeting

Clicks

Position

Conversion

64. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Campaign

Advertiser

Publisher

Placement

 

65. Which three features can be used to integrate offline conversion data? (

sFTP

Google Data Studio

Search Ads 360 API

66. What is shown in the “Last sync” details tab? (select two)

The time that the sync occurred

A list of campaigns modified

The number of errors during the sync

A list of error types

67. What configuration setting eliminates duplicate conversions between advertisers?

Shared Floodlight configuration

Revenue

Action

Counter

68. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Deliver daily file to shared sFTP

Executive reports can’t be sent to a user with no access to Search Ads 360

Send a downloaded PDF or Excel file

Link to a shared version of the generated report

69. What permissions are needed to create an advertiser?

Advertiser user (edit access)

Read-only

Agency Manager

Advertiser viewer

70. Where can a saved web query be found?

In the right-hand menu, click Attribution, then Web Query

In the left-hand menu, click Budget Management, then Web Query

In the left-hand menu, click Downloads then Web Query

In the right-hand menu, Click Advertiser Settings, then Web Query

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