Google Digital Garage Final Exam Answers 2021

Google Digital Garage Final Exam Answers 2021

Google Digital Garage Final Exam Answers 2021

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Google Digital Garage Final Exam Answers 2021

What’s the biggest challenge for most businesses when going online?

  1. Planning a budget
  2. Developing a plan
  3. Optimizing a website
  4. Defining a customer base

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

  1. What your customers are doing on your website
  2. Where your customers have come from before visiting your website
  3. Where your customers go after leaving your website
  4. What your customers are looking for on your website

Website hosting servers have their own unique IP address, what does this address consist of?

  1. Numbers and letters
  2. Numbers
  3. Letters
  4. Letters and symbols
  1. It can enable you to offer discounts that compete directly with your competitors’ pricing
  2. It can identify how your offering is different in comparison to your competitors
  3. It can give you deeper insight into the market and their approach
  4. It can reveal which additional regions you could be operating in so that you can grow your business
      1. Shopping bags
      2. Blog content
      3. YouTube
      1. It will show you where your audience comes from
      2. It will list which pages your audience does not like
      3. It will show where your customers go after they’ve left your site
      4. It will show you why your audience visit your site
    1. Internet Position
    2. Internet Placement
    3. Internet Privatisation
    4. Internet Protocol


    1. The consideration phase, when customers start to research potential products to buy
    2. The finance stage, when customers think about their budgets
    3. The action stage, the moment when customers commit and purchase your product
    4. The sharing stage, when customers share images and feedback on your products


      1. Understand the target audience
      2. Change your mission statement to match the goals
      1. Define and segment your audiences
      1. In the coding of your header image
      2. In your navigation menu
      3. In your logo’s hyperlink
      1. The order your products will appear on the site
    1. How customers will interact with the site
    2. What your customers want to see on the site


      1. Technology
      2. Cost
      3. Scope
      1. It manages your website
      1. It promotes your website
      2. It secures your website
      1. They are seen by everyone
      2. They have higher click-through rate
      1. They don’t cost too much to set up
      1. Call the customer when there is an offer they’d enjoy
      2. See where their customers are and monitor their shopping behaviours
      1. Add items to their in-app basket that you think they’d like
      1. Listing
      2. Crawling
      1. Ranking
      1. Search phrase
      2. Search term
      1. Search word
      1. Outrank lots of larger, more established companies
      1. See more traffic than short tail keywords
      2. Perform better on social media
      1. Pay people to link back to your site
    1. Ensure your staff link back to your site
    2. Link to them first, regardless of whether they have anything interesting on their site


      1. The quantity of links is important, not the quality
    1. Links hidden within code on sites improves your SEO performance
    2. Links hidden within images on sites improves your SEO performance


    1. It will help the ad stand out and encourage people to click it
    2. It will guarantee the ad appears at the top of the search results
    3. It will increase the amount of users across your entire website
    4. It can increase the quality score of your ad


      1. relevance
      2. conversion
      3. clicks
      4. importance
      1. Quotation marks
      2. Apostrophes
      3. Italics
      4. Square brackets
      1. To see personal data about the person who bought from you
      1. To increase your budget to get more traffic
      2. To advertise internationally more easily
      1. Place them well within your text
      2. Make them eye-catching
      3. Put branding on them
      4. Give them descriptive names
    1. Choosing what images to put on your website
    2. Reserving all the social profiles that you will be using for the business
    3. Finding people who will link back to your website
    4. Keyword Research


    1. They are hidden messages that have no bearing on search engines
    2. They are the on-page content that appears on your homepage, telling search engines what you do
    3. They are automatically generated and help websites rank within search engines
    4. They are embedded messages that help the search engine determine what’s on the page


    1. Alongside them
    2. Below them
    3. On the next page after them
    4. Above them


      1. when your ad appears within the search results
      2. when a conversion happens on your website
    1. when someone stays on your website for more than 2 minutes


      1. Drive more traffic to your website
      2. Target more people in different areas of the world
    1. Stop using negative keywords


      1. Increasing the bid for the keywords you are targeting
    1. Adding lots of keywords to the campaign to get more traffic
    2. Continually changing the ad copy


      1. Off-site optimisation
    1. Writing fresh content
    2. Setting an ad budget


      1. How long the content on the page is
      2. If you mention keywords over 50 times in a short piece of content
    1. Where you are in the world when adding content to your site


      1. Helps your website stand out from the competition
      2. Allows you to input lots of keywords so that you appear for all of them
    1. Allows you to place sales promotion offers within the search results


    1. Create different types of ad formats to show to potential customers
    2. Target people based on their interests and habits
    3. SEM is a lot cheaper than any other advertising medium


      1. Website’s homepage
    1. Order form page
    2. Contact us page


    1. prevent
    2. secure
    3. increase the chance of
    4. decrease the chance of


      1. index
    1. investigate
    2. rank


      1. Competition, cohesiveness, relevance
    1. Relevance, cohesiveness, execution
    2. Frequency, execution, relevance


    1. To position websites based on how popular they are
    2. To display websites in a random order to increase site traffic
    3. To ensure every business gets an equal number of site visits
    4. To help the user find the most relevant answer to their query


      1. Portrait photographer London
      2. London photographer
    1. Photographers in London


      1. If potential customers can access your web pages
    1. How people interacts with your website
    2. What information Google records about your site


      1. When you write a new blog post
      2. When you have a sale or promotion
    1. When you employ new staff


    1. Business name, address, phone number
    2. Personal name, business name, postcode
    3. Name, PO box, freephone number
    4. Business name, CEO, company registration number


    1. prioritise
    2. highlight
    3. hide
    4. promote


    1. Stern & Serious
    2. Serious & Honest
    3. Fun & Inviting
    4. Engaging & Inviting


      1. Compare follower numbers across platforms
    1. See what competitor businesses are using
    2. Ask friends and family which platforms they use


    1. Apps allow you to send push notifications
    2. Apps are easy to access on the app store
    3. Apps generally work on more mobile devices
    4. Apps allow you to collate more data on your customers


    1. Short, technical, include a call to action
    2. Relevant, short, entertaining
    3. Short, entertaining, include a call to action
    4. Short, relevant, include a call to action


    1. Local Search
    2. Geo search
    3. Mobile search
    4. Organic search


    1. People use their phones while they are on the go
    2. Ads are smaller in mobile devices and therefore cheaper
    3. People prefer to receive adverts on their mobile
    4. Everyone has a mobile phone


    1. Pay for followers
    2. Follow all of your competitors’ followers
    3. Overuse hashtags


      1. A scaled design
      2. A visual design
    1. An integrated design


      1. Ask your audience what they search for when looking for similar products
    1. Use a tool to harvest the keywords your competitors are using
    2. Use all the usual keywords from your website in your advertising account


    1. Writing engaging online copy
    2. Keeping the target audience in mind
    3. Understanding the user journey
    4. Being consistent in your approach to copy


      1. You can share offers and discounts exclusively to your following
      2. You can share blogs from other businesses to cover more than what you do
    1. You can connect with customers at any time of the day


    1. Content scheduling tools
    2. Audience profiling tools
    3. Social media analytic tools
    4. Website analytic tools


    1. It can enable a business to create a bank of content, which can be reused to create ads
    2. It helps a company identify its biggest competitors
    3. It provides you with another channel to push sales and promotional messages to customers on a regular basis


      1. Your social media links
      2. An interactive map
    1. Business registration number


      1. Everyone uses search engines
    1. You can target ads to specific genders
    2. Search ads are cheaper than display adverts


      1. The visitor’s time navigating your site
    1. The visitor’s general time on your site
    2. The vistior’s purpose when on your site


    1. Personalising content to make each customer feel important, taking into account available data about each individual customer.
    2. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
    3. Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
    4. Refining their content marketing strategy as they go, taking into account available data and metrics


    1. Site speed and usability
    2. Keywords and metadata
    3. Image size and navigation
    4. Site speed and visual appearance


    1. Optimised for different devices
    2. Visually engaging
    3. Full of relevant information
    4. Text heavy


    1. Answer The Public
    2. Google Ads Editor
    3. Facebook business manager
    4. EM Rush


    1. A business that operates from a specific geographic location
    2. A business that is within a 5km radius from the customer
    3. A business that has existed within a community for more than 5 years
    4. A business that only provides a service based product


      1. Increase staff morale
    1. Increase customer satisfaction
    2. Increase overall profit


      1. it allows you to target people who have ad blockers enabled
      2. it can be seen by people who aren’t logged into their accounts
    1. it doesn’t cost too much to spread your ads far


      1. People on niche platforms are more likely to engage with you
    1. Your content will be seen by a mix of different people, gaining more views and likes
    2. It enhances your brand to be seen on more specific social media platforms


      1. People trust local businesses on social media
    1. You can make video ads promoting the area
    2. People use social media more than they use search engines


      1. Research competitors
    1. Create an ad
    2. Post a link


      1. Your audience’s data
    1. You audience’s available income
    2. Your audience’s offline behaviour


      1. % of people that made a purchase after receiving the email
      2. % of people that opened the email out of the total recipients
    1. % of people who were sent the email against the total number of conversions made


      1. Search Engine Optimisation
      2. Banner advertising
    1. Webpage advertising


      1. Search advertising
      2. Reacquiring
      3. Readvertising

      1. A targeting option for publishers
    1. A payments system for online ad campaigns
    2. A targeting option for advertisers


      1. Shooting as much as you can and culling it later
      2. Finding editing software
      3. Finding equipment to use

    1. Share videos across all of your digital marketing tools
    2. Pick one primary place to share your video content
    3. Trust word-of-mouth to drive traffic to your videos
    4. Send out a postcard to relevant mailing lists


    1. You can reuse the same template
    2. They are always free
    3. You can duplicate the design of your website
    4. Templates work better on mobile


    1. Search ads are more likely to be clicked on
    2. Search advertising is cheaper than display advertising
    3. Search advertising allows ads to be created in multiple formats
    4. Search advertising is shown to customers who are searching for your specific terms


      1. To help determine the best way to collate customer data
    1. To help determine where your budget will be spent
    2. To help determine the performance of your competition


      1. Change the colours to be more eye-catching
      2. Change how much your branding is shown in the video
    1. Delete the video and try again with edited content


      1. A/B testing means you can split your contacts alphabetically
      2. A/B testing means you send the same email twice to the same people
    1. A/B testing means it is spell checked and proofed, prior to hitting send


      1. Display advertising is cheaper than search advertising
    1. Ads can appear at the top of search engine results pages
    2. Display ads are more likely to be clicked on


      1. Make the content really interesting
    1. Clearly brand your videos
    2. Include calls to action within the videos


    1. The exact location of your ad on a particular page of a website
    2. The size and position of your ad
    3. The exact location of your ad on search engine results pages
    4. The position of text within your ad


    1. A way to get free traffic to your site
    2. A directory of lots of websites that sell the same products as you do
    3. An online store of images you can use within your content
    4. A platform allowing the advertiser to advertise on websites within the network


    1. Promotions and special offers
    2. Personalised messages
    3. Location specific information
    4. Product shots and detailed information


    1. Target users, based on the specific actions they take on your site
    2. Target people, based on their likes and interests
    3. Appear higher within the search results
    4. Target people before they come to your website


    1. The amount of links contained in the email
    2. The number of images in your email
    3. The opportunity for customers to opt-out
    4. The subject line of the email


    1. Tag them in posts
    2. Use hashtags
    3. Make them funny
    4. Use subtitles


    1. Advertising on other people’s videos
    2. Commenting on other people’s videos
    3. Sharing other people’s videos
    4. Interacting with other people’s videos


      1. The device users access the site with
    1. The browser a user uses to visit the site
    2. The geographical location of the user


    1. Conversion
    2. Dimension
    3. Access
    4. Metric


      1. Organic keywords
      2. Social media ads
    1. Directories


      1. Set up advertising accounts to drive continuous improvement
    1. Interact with customers on your website to increase conversion
    2. Predict your users next move based on previous data


      1. Vast quantities of data will take a long time to process
      2. Large amounts of data are harder to store online
    1. Spreadsheets have a limit on the amount of information they can store


    1. An interactive computer application for the organisation, analysis and storage of data
    2. A static collection of related data tables that can be queried to locate specific fields
    3. A tool for storing large amounts of numerical data, but not text-based data
    4. A digital balance sheet to keep track of financial transactions


    1. The act of a user coming from a certain geographical location
    2. The act of a user spending a certain amount of time on the site
    3. The act of a user meeting a specific metric
    4. The act of a user completing a goal


      1. What websites users visit after leaving your website
      2. How you currently rank in search engines
    1. How people interact with your competitors’ websites


      1. Bid higher within your SEM advertising account
    1. Build better social media profiles
    2. Run advertising in other countries around the world


      1. Show all the information available, to give your audience as much context as possible
    1. Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
    2. Present all information in the same way because everyone interprets things similarly


      1. Partition
      2. Sample
    1. Extract


    1. It can help you make informed decisions and improve online performance
    2. Digital data is always 100% accurate
    3. Digital data allows you to save money on offline analytics
    4. Using digital data allows you to automatically reach more customers


    1. Browser users use to access your site
    2. Unique visitors to your site
    3. Time users spend on your site
    4. Number of pages viewed per visit


      1. Conversion
      2. Clocking
    1. Dimension


    1. Stock control
    2. Integrated invoicing
    3. The ability to track the shipping
    4. Automated complaints process system


      1. Use images direct from the internet to ensure accurate file size
      2. Use images direct from the original manufacturer
    1. Use detailed descriptions instead of images to help search engines


      1. price
    1. a constantly changing
    2. Alphabetical


    1. For different devices, navigation & search
    2. For different devices & social media profiles
    3. For email templates & social media profiles
    4. For navigation, search & video campaigns


      1. SEM advertising
      2. Social advertising
    1. Email campaigns


      1. send multiple follow up emails once a purchase has been made
      2. show them remarketing ads with a variety of products
    1. include a pop up on your website that they have to action before continuing


      1. Build an online store with an integrated payment system
    1. Invest in a new website platform
    2. Use other platforms such as eBay or Etsy


      1. Translated by an automated tool only
    1. Translated into the native language
    2. Left the same, and not translated


    1. accessible | supply chain | legal
    2. affordable | supply chain | language
    3. exciting | customers needs | currency
    4. affordable | customer needs | legal


    1. use online tools to help you understand where there’s a strong demand for your products
    2. move the whole business to that country
    3. replicate your current business in as many countries as possible
    4. buy new domains for the country


      1. Treat all social media channels the same
      2. Use popular phrases and memes for that area
    1. Not advertise at all, as other countries don’t like social advertising


      1. pay less per click than standard SEM ads
      2. show ads to people before they visit your website
    1. display a pop up on your website when people visit it